Monthly Archives: March 2021

Google Analytics for Black Business Owners Part II

In this blog post, we will continue our walkthrough of Google Analytics. This platform offers multiple methods of presenting information that can be helpful for your business.    Terms  First, let’s start with some explanations of some essential terms to know. While you analyze your dashboard, keep these metrics in mind!    Bounce Rate: This…

4 Reasons to Join a Business Association

Inc.com defines a business association as an organization that promotes its members’ business interests, gathers information, researches, provides educational opportunities, and networking. Although there is often a misconception that business associations are strictly for larger corporations, because of the cost, small businesses benefit as well! One example of a business association is Black BRAND! As…