In this blog post, we will continue our walkthrough of Google Analytics. This platform offers multiple methods of presenting information that can be helpful for your business.    Terms  First, let’s start with some explanations of some essential terms to know. While you analyze your dashboard, keep these metrics in mind!    Bounce Rate: This…

Inc.com defines a business association as an organization that promotes its members’ business interests, gathers information, researches, provides educational opportunities, and networking. Although there is often a misconception that business associations are strictly for larger corporations, because of the cost, small businesses benefit as well! One example of a business association is Black BRAND! As…

Many exciting informational events for black business owners interested in contract opportunities are coming to our community in March! From the Tidewater Gardens Redevelopment to the up and coming Rivers Casino, we have listed three major opportunities to get involved.  Tidewater Gardens Redevelopment – March 10th  With the redevelopment of the Tidewater Gardens public housing,…

Pre-COVID19 video conferencing was a small, mostly underutilized option for remote teams and some C-Suite executives working across the country. Now, everyone uses some form of video to communicate – especially with loved ones! It’s also become the primary source of business communication. Video conferencing is definitely here to stay.  But not all businesses have…

Black Diamond Weekend will be here before you know it: November 27th – 29th. We are going digital; and prioritizing your safety and comfort, Black BRAND will deliver our entire event straight to your living room, home office, or even your back porch.  For those who haven’t attended Black Diamond Weekend before, or even our…

Growing a business following on social media is usually a marathon rather than a sprint. There are definitely businesses that are overnight sensations, but those are rather rare. In our digitally connected world, there are two opportunities for black business owners to gain a social media following: paid and organically. Since paid is often too…

Should I apply for another grant?  Yes! Absolutely. The grant application is daunting – it’s time-consuming. It feels incredibly intrusive. It makes us vulnerable. We may be rejected. Very true. But, accessing the capital we need is more accessible this year than it has been in years past, and the process should not deter us.…

According to trusty Wikipedia, Digital Marketing is “… the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.” For many black business owners, digital marketing may simply refer to your website; and like marketing in general,…

Many established and brand new businesses only “resort” to seeing a lawyer when they absolutely have to. Maybe there is a lawsuit against your company? Perhaps you need to bring a lawsuit against another business or vendor? Maybe a vendor, contractor, or partner broke an agreement that was in writing?  Unfortunately, these events can happen…