Position Title: Program Manager 

Department: SURGE Community Business Academy 

Reports to: President 

Impact Statement: The Program Manager’s role is to lead all aspects of the Community  Business Academy program. The program provides business development services through the  Rising Tide model and curriculum to educate, coach, and help individuals start and grow their  businesses. The Program Manager will help create new opportunities, increase household  income, and decrease poverty by providing these services.  



  • Manages the development and execution of a program design and recruitment strategy  for entrepreneurs  
  • Manages the development & execution of a post-graduation engagement strategy  Oversees day-to-day operations of the Entrepreneurship program  
  • Manages the budget and operating plan for the program and writes reports for  management and funders  
  • Oversees local entrepreneur activities and ensures the delivery of impact  Facilitates training according to the schedule and supports, encourages, and coaches  program participants to complete the training  
  • Connects with tools, training, resources, and best practices  
  • Oversees regular coaching to entrepreneur candidates and graduates  Manages the development of a growth strategy for any expansion  
  • Leads the development of documentation competence that translates vision into  actionable work plans  
  • Oversees the creation of social media strategy  
  • Oversees the planning and execution of entrepreneurship classes and graduations,  including location, setup, ordering food and supplies, etc.  
  • Plans and executes entrepreneurship training logistics  
  • Supports local survey/data-collection  
  • Creates a supportive and conducive adult-learning environment both in-person and  within the online learning community  
  • Deepens the student learning experience through follow up 
  • Hires supports, and trains program staff and volunteers  
  • Connects staff and volunteers to more significant opportunities to create value  Acquires, shares, and applies knowledge (including effective measures) to improve  decisions and results  
  • Ensures staff and volunteers are in the right role and assigned responsibilities based on  comparative advantage  
  • Motivates and coaches’ staff and volunteers to create the greatest value and rewards  accordingly  



  • Commitment to Black BRAND’s mission  
  • Demonstrated ability to work with people from all walks of life and treat them with dignity,  respect, and inclusion  
  • Demonstrated ability to think strategically, formulate and articulate a departmental vision,  lead staff, and volunteers in realizing that vision, and persuasively engage business and  community leaders to support that vision  
  • Minimum of 5 years of relevant, related experience in management, business operations,  and coaching, preferably with small business development, marketing, community  outreach, and/or nonprofit management organization. Must include experience designing  and delivering adult education  
  • Experience as a business owner/entrepreneur strongly preferred  
  • Demonstrated program and project management experience  
  • Familiarity with local communities and community leaders  
  • Proven ability to be self-starting, highly organized, and detail-oriented—comfortable with  unstructured assignments, multi-tasking, and quick deadlines  
  • Demonstrated highly effective interpersonal, conflict resolution, and problem-solving skills,  including previous experience in a supervisory/management ability  
  • Proficiency in the use of computers for word processing, simple accounting, databases,  spreadsheets, email  
  • Bachelor’s Degree preferred  



The Program Manager should demonstrate competence in some or all of the following:  

  • Behave Ethically: Understand ethical behavior and business practices, and ensure that own behavior and the behavior of others are consistent with these standards and align with the  values of the organization 
  • Build Relationships: Establish and maintain positive working relationships with others,  internally and externally, to achieve the organization’s goals  
  • Communicate Effectively: Speak, listen, and write clearly, thoroughly, and timely using  appropriate and effective communication tools and techniques  
  • Creativity/Innovation: Develop new and unique ways to improve the organization’s  operations and create new opportunities  
  • Focus on Client Needs: Anticipate, understand, and respond to the needs of internal and  external clients to meet or exceed their expectations within the organizational parameters  
  • Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve  problems, and make decisions that enhance organizational effectiveness  
  • Lead: Positively influence others to achieve results in the organization’s best interest  
  • Make Decisions: Assess situations to determine the importance, urgency, and risks, and  make clear decisions that are timely and in the organization’s best interests  
  • Organize: Set priorities, develop a work schedule, monitor progress toward goals, and t track details, data, information, and activities  
  • Plan: Determine strategies to move the organization forward, set goals, create and  implement action plans, and evaluate the process and results  
  • Solve Problems: Assess problem situations to identify causes, gather and process  relevant information, generate practical solutions, and make recommendations and/or  resolve the problem  


Work Conditions/Work Environment  

Remote Working Conditions/ Work Environment  

  • Primary work location is a climate-controlled indoor office environment  This position may work remotely for up to 40% of the workweek. This may differ  based on business needs  
  • Routinely uses office equipment such as computers, phones, photocopiers, filing  cabinets, and fax machines 


Other Requirements  

  • Reliable transportation, a valid driver’s license, and auto insurance to travel to off-site  classes, make deliveries, and attend meetings and other events 


520 E. Main Street, Suite 4  Norfolk, VA 23510 

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