According to trusty Wikipedia, Digital Marketing is “… the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.” For many black business owners, digital marketing may simply refer to your website; and like marketing in general,…
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Many established and brand new businesses only “resort” to seeing a lawyer when they absolutely have to. Maybe there is a lawsuit against your company? Perhaps you need to bring a lawsuit against another business or vendor? Maybe a vendor, contractor, or partner broke an agreement that was in writing? Unfortunately, these events can happen…
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Not only does Black BRAND help existing black business owners, but we also provide resources for companies to establish themselves throughout the region, including in the Hampton Roads peninsula. One way we can help is to offer a simple, practical guide for starting a business. Since this can be a complicated process, we broke down,…
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Many black business owners may have heard of Google Analytics (GA), but how exactly is it used, and how should you be using it for your business? Why Should You Use Google Analytics as a Black Business Owner? Many businesses already have a website, but do you know how that website is performing for you?…
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Small businesses often have so many considerations, for both day to day and growth activities. When your staff is small and resources are tight, there are several free online tools, apps, and more that can help you achieve all of your business goals. Our list includes both tools and resources to help. These are some…
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